Argentina: Holcim Argentina has advanced its diversification strategy with the acquisition of coatings company Quitam. Quitam produces the Quimexur range of paints and liquid membranes. Holcim Argentina said that the range will join its GacoFlex Technoprotect waterproofing and roofing offering.
Holcim Argentina CEO Christian Dedeu said "This is a business opportunity strongly aligned with Holcim's growth strategy in Argentina, allowing us to expand our portfolio of solutions and products for construction, taking advantage of our channel of distributors and the over 450 points of sale of our Disensa retail network." Dedeu added "This agreement helps us to consolidate our 2025 strategy, with a focus on integral solutions to reinforce our leadership and continue to support the development of the construction sector.”
Paint and membranes currently constitute 11% of the Argentinian building products market.
