Brazil: The cement industry closed the third quarter of 2025 on a positive note, with sales reaching 6.1Mt in September 2025, up by 4.6% year-on-year. From January to September 2025, cumulative sales stood at 50.3Mt, representing 3% year-on-year growth, according to preliminary figures released by the National Union of the Cement Industry (SNIC). The sector’s performance reflected mixed economic signals, with a robust labour market balancing the effects of high interest rates, rising defaults and elevated household debt. The unemployment rate fell to 5.6% in the quarter ending in August 2025, alongside record levels of formal employment and wage growth of 1.4%.
Despite these gains, overall economic activity has shown signs of slowing in the second half of 2025, with industry confidence stabilising in September 2025 after three months of decline. Given this context, SNIC projects a moderate 2% increase in cement consumption for 2025, supported by continued demand from housing and infrastructure projects.
“The cement industry demonstrates resilience by maintaining positive performance based on a sales recovery that began in 2024,” said Paulo Camillo Penna, president of SNIC. “However, the increased uncertainty in the economy creates an environment of caution. Our projections for 2025 reflect this moderation, but the focus on social housing and sustainable infrastructure solutions such as concrete paving will continue to drive consumption and support Brazil’s economic, social and environmental development.”
