Brazil: Cement sales in August 2025 fell to 6Mt, a 2.5% decline compared to 6.15Mt in August 2024 and down 2.5% from July 2025, when sales stood at 6.16Mt, according to preliminary figures from the National Cement Industry Union (SNIC). Total sales, including exports, reached 6.01Mt, also down by 2.5% year-on-year. Cumulatively, sales between January and August 2025 rose by 3% to 44.2Mt, compared to 43.0Mt in the same period of 2024.

By region, the Southeast remained the largest market, selling 2.75Mt of cement in August 2025 (down by 2% year-on-year), followed by the Northeast with 1.26Mt (down by 0.6%), the South with 940,000t (down by 7%), the Centre-West with 745,000t (down by 0.7%), and the North with 298,000t (down by 4%).

The slowdown comes despite record levels of formal employment and higher wages, as consumer debt remains high at 49%, close to the all-time peak of 49.9% in July 2022. Consumer confidence declined in August 2025 amid concerns about the economic outlook.

High interest rates, standing at 15%, continue to weigh on housing demand and the construction sector’s confidence index fell to its lowest level since May 2021, while industry confidence also declined to its weakest point since the Covid-19 pandemic. Tight monetary policy, uncertainty and new US tariffs on Brazilian products have further clouded the outlook.

Paulo Camillo Penna, president of SNIC, said “The federal government's goal for the Minha Casa, Minha Vida program to build two million homes between 2023 and 2026 will enable the consumption of 10Mt of cement during that period. Structural masonry and concrete wall construction systems have been advancing throughout the country due to their cost-effectiveness, agility, competitiveness, and the Brazilian cement industry's efforts to engage and train professionals in construction companies.”

Myanmar: The Myanmar Cement Manufacturers Association held a coordination meeting at the Ministry of Industry in Nay Pyi Taw on 9 September 2025. Union Minister for Industry Charlie Than said that the Mandalay earthquake had damaged domestic cement plants, pushing up cement prices. However, he said that coordinated efforts between the association and relevant ministries meant that plants had quickly resumed operations and prices were returning to normal.

Greece: As of 10 September 2025, Heracles Group will permanently discontinue its 50kg cement bag, becoming the first company in the Greek construction sector to fully transition to smaller bag sizes, according to a press release. The company said that the decision ‘responds to market needs,’ while setting new standards for healthy and safety and efficiency on site.

The company said that the move is expected to ‘significantly improve’ daily operations across construction sites, creating better working conditions and boosting productivity. According to the company, key benefits of the new packaging include reduced strain and fewer injuries on site, easier handling and transport, compliance with European occupational health and safety standards and minimised waste.

Egypt: The government has announced a series of measures to stabilise the cement market following a period of price increases, according to Ahram Online. Deputy Prime Minister for Industrial Development and Minister of Industry and Transport Kamel El-Wazir announced steps to boost production, limit exports and introduce transparent pricing.

At the end of August 2025, El-Wazir met with major cement producers, regulators and chambers of commerce and called for further price reductions, alongside continuous production, and said that eight idle production lines would be restarted. Local cement production reached 25.39Mt between January and July 2025, up from 23.3Mt a year earlier. With demand expected to grow both domestically and abroad, the government has signalled that it may issue new licences for cement factories. Among the government’s new measures are requiring companies to print the anticipated retail price on cement bags at least one month in advance to protect customers from sudden price fluctuations.