2011 sees the 100th anniversary of the start of the Turkish cement industry. Since 1911 the cement sector has developed rapidly from a production capacity of just 20,000t/yr in 1911 to over 66Mt 100 years later.

In terms of production, the Turkish cement sector is ranked number one in Europe and number four in the world after China, India and the US. In terms of cement exports it is first with a global share of 12%, leaving China and many countries of South Eastern Asia behind.

By 2010 the sector became a vital branch of industry for the national economy, with turnover of around US$4.5bn, exports valued at US$1bn and direct employment of 15,000 people. Based on achievements during 100 years, the sector entered the new millennium with a new vision and mission enabling to serve as a model all over the world.

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Teutrine GmbH has established itself as a reliable service partner for multi-faceted engineering, assembly and repair solutions for cement plant operators and plant engineering contractors. Companies from the chemical and wood-processing industries, from the waste disposal and power station sector also form part of Teutrine's customer base. 

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Malaysia has one of the most developed infrastructures in south-east Asia, but while the west coast of the country is highly developed and supports the bulk of the country's 27.5m inhabitants, there is still significant ongoing development and potential for further development in rural areas in the east of Peninsular Malaysia and in Malaysian Borneo.

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Given the disparate nature of the emerging cement scenarios in the MENA region, success and even survival depends on the ability to adapt. Most companies have consequently initiated focused efforts covering various aspects of their cement operations. While conventional focus may yield marginal to moderate results, incremental benefits can be reaped by harnessing the multi-functional dimensions of all internally controllable variables through an integrative approach. From ingeniously exploiting the hidden potential of the raw material portfolio to uncovering untapped value in the geographic market mix, innovative initiatives in the entire value chain of operations results in far higher success.

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