Germany: The former HeidelbergCement launched its new name and branding as Heidelberg Materials at a group level on 20 September 2022. The new two-word moniker underlines the cement producer's pioneering role on the path to building materials digitisation and carbon neutrality. 'Materials' stands for its innovative portfolio of sustainable and intelligent building materials, as well as digital solutions. The group's subsidiaries will also change their names to Heidelberg Materials from the beginning of 2023. Among the first to undergo the transformation will be US-based Lehigh Hanson, which will become Heidelberg Materials in early 2023.
Managing board chair Dominik von Achten said “We are proud of our cement business, but the company's range of services goes far beyond cement. Today, and even more in the future.Our future is sustainable. Our future is digital. Customer demands, markets and competitors are changing rapidly. Opportunities and challenges go beyond country borders; communication is becoming increasingly global. Differentiation opportunities arise." Concerning the company's cement business, von Achten said "We will be the first company in the world to offer carbon-free cement at large scale as early as 2024. We are vigorously driving forward the scaling of our CCUS activities: by 2030, we will reduce our CO2 emissions by 10Mt/yr with the projects we have already launched. "
