Peru: UNACEM (Unión Andina de Cementos) has updated its branding, including its logo, for its 10th anniversary following the merger of Cemento Andino and Cementos Lima. The new logo is intended to convey its essence, origin and its commitment to union and sustainable construction, according to the Ojo newspaper. It is based around the letter ‘U’ and is also meant to be reminiscent of a quarry seen from above. The rebranding exercise is also being run at the same time as the company’s 'Co-building Peru' campaign, where it seeks to promote the message that, “...the infrastructure of a country is built with cement, a homeland is built by all of us, working together.”
UNACEM updates branding for 10th anniversary
Written by Global Cement staff
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