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News American Fiber Cement Corporation rebrands

American Fiber Cement Corporation rebrands

Written by Jacob Winskell 08 June 2023
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US: American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer's new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company's range of former Cembrit brand fibre cement products will be rebranded to include the AFC name.

General manager Donna Anglada said "We are excited to reveal our new branding, but we also want to ensure that our distributors, reps and customers understand that, while the names are changing, we will continue to sell Patina, Patina Inline, Patina Rough, Deco, Solid, Cover and Transparent."

Last modified on 14 June 2023
Published in Global Cement News
Tagged under
  • US
  • American Fiber Cement
  • Cembrit
  • Swisspearl Group
  • fibre cement
  • cement boards
  • Brand
  • range
  • Colorado
  • marketing
  • GCW612
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