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News Calderys launches new brand platform

Calderys launches new brand platform

Written by Global Cement staff 29 November 2023
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France: Refractories supplier Calderys has announced the launch of its new brand platform following its integration of HWI (formerly HarbisonWalker International) earlier in 2023. The platform is comprised of four values, reflecting the personality of Calderys’ company culture, namely accountability, authenticity, multiculturalism and tenacity.

Chief people officer Melissa Bihary and global vice president communications Aurélie de Chassey-Hayot said “These new values and the overall platform have been developed through an employee-led exercise. Therefore, they truly define the essence of who we are and how we do business. They guide our actions and behaviors and help us make the best decisions for the benefit of our customers.”

Published in Global Cement News
Tagged under
  • France
  • Calderys
  • Brand
  • marketing
  • corporate
  • Refractory
  • GCW636

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