Italy: Bedeschi has won an innovation award from Smau. The award was given to the bulk materials handling systems manufacturer for its use of virtual and augmented reality to display its products to customers at trade fairs. Bedeschi has worked with Airlapp to create 3D models and virtual reality simulations to allow it to visualise its models. Together the companies have used a smartphone app, Regiverse, to presents tours of its models that can be used on both Android and Apple iOS platforms.
