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Adani Group’s subsidiary Ambuja Cements signed a deal this week to buy Penna Cement for US$1.25bn. The agreement adds 14Mt/yr of cement production capacity to the group with a focus in the south of India. The acquisition is a big step towards the group’s target of reaching a capacity of 140Mt/yr by 2028. Ajay Kapur, the head of Ambuja Cements, also singled out the advantage the company hopes to gain from taking control of Penna Cement’s terminals saying that they would “prove to be a gamechanger by giving access to the eastern and southern parts of peninsular India.” The move is expected to increase the group’s market share in India by 2%, and by 8% in South India.

Penna Cement operates four integrated plants in Andhra Pradesh and Telangana with a capacity of 7Mt/yr. Two of these units also include waste heat recovery installations and one has a captive power plant. It runs two grinding plants in Andhra Pradesh and Maharashtra with a capacity of 3Mt/yr. Another integrated plant is being built at Jodhpur in Rajasthan and a grinding plant at Krishnapatnam in Andhra Pradesh. Finally, the company owns four bulk cement terminals at Kolkata, Gopalpur, Karaikal and Kochi in India, one at Colombo in Sri Lanka and it also owns a 25,000t cement carrier.

Adani Group’s march towards that target of 140Mt/yr by 2028 started off in mid-2022 when it purchased Ambuja Cements and ACC from Holcim. This gave it a starting capacity of 68Mt/yr in the cement sector. Various smaller additions followed including new plants at Ametha and Dahej and the acquisitions of Asian Cement and Concrete, MyHome Industries and Sanghi Industries. The latter company was the biggest of these purchases. Once the in-progress projects from Penna Cement are built, Adani Group should have a capacity of 93Mt/yr. Another 20Mt/yr is reportedly at various stages of execution. The remaining 27Mt/yr is described as being ‘blueprint ready.’

Generally, the local financial press has been in favour of the transaction agreeing with the geographic advantages of Adani Group increasing its presence in the southern states. The benefits of the high number of railway sidings at Penna Cement’s plants were also commented upon as a means for Ambuja Cements to reduce its costs per tonne of cement. The logistics benefit from the port terminals is also expected by Adani Group’s chief financial officer to reduce the group’s logistics costs with an impact expected within the next year. However, it has been reported that Penna Cement’s operating performance had been weaker in the last financial year due to low sales volumes, poor operational efficiency and high coal costs. A takeover by Adani Group could certainly fix the latter two issues. Yet, it has also been reported that competition in the cement markets in Andhra Pradesh and Telangana is up, due to a mismatch between supply and demand. So, improving Penna Cement’s capacity utilisation in these regions might be harder to solve than simply being absorbed into Adani Group.

India’s two largest cement producers both have plans in motion to mount up production capacity by the end of the decade in what has been dubbed ‘the battle of the billionaires.’ The market leader is UltraTech Cement and it has shown reluctance to cede ground to the cement newcomer Adani Group. The former company’s current target is to make it to just under 190Mt/yr by 2027. It said it had a capacity of 152Mt/yr in May 2024. It is ahead of Adani Group by this measure but there is still plenty of scope for surprises. Given the rivalry between the companies there is a regular stream of speculation about which of the smaller cement producers they might be about to buy at any given time. For example, in October 2023 HeidelbergCement India was rumoured to be courting offers from UltraTech Cement, Adani Group and JSW Cement. Last week, Adani Group was reportedly interested in buying either Saurashtra Cement, the cement business of Jaiprakash Associates, Vadraj Cement or… Penna Cement. Occasionally the rumours are true after all. UltraTech Cement remains in first place for now but the situation may change.

Germany: Heidelberg Materials has appointed Katharina Beumelburg as its Chief Sustainability & New Technologies Officer. She succeeds Nicola Kimm, who will leave the company on 31 August 2024. Beumelburg will take up her position on 1 October 2024.

Beumelburg joins Heidelberg Materials from SLB (formerly Schlumberger), where she has worked as the Chief Strategy and Sustainability Officer since May 2021. Previously, she spent over 15 years at Siemens, Siemens Energy, and Hydrogen Europe, focusing on business strategy and excellence as well as energy systems. She has studied Industrial Engineering and Mechanical Engineering and holds a PhD in Robotics and Automation from the University of Stuttgart.

Italy: The Italian cement association Federbeton has appointed Stefano Gallini as its president. He succeeds Roberto Callieri in the position.

Gallini is currently the CEO of Heidelberg Materials Italia, a role he assumed at the start of 2024. Before this he was the West African Region Managing Director for Heildelberg Materials and the Managing Director for Sierra Leone. Gallini previously worked for Italcementi from 2000 to 2017 becoming the company’s Chief Commercial Officer Egypt in 2010.

Spain: Votorantim Cimentos Spain has appointed Carmen Boulet as Director of Sustainability, Strategy and New Businesses. She previously worked for McKinsey & Company as an Engagement Manager before working for Google in Spain as Strategic Partner Manager Lead and later becoming the Strategy Director for Clarity AI. Boulet holds a master of engineering degree from the Universidad Pontificia Comillas and a master of business administration qualification from the Columbia Business School.

US: Giant Cement Holding (GCH) has appointed Michael Greto as its Vice President of Supply Chain.

Greto joined GCH’s cement division in 2008 and previously worked as the company’s Director Of Logistics from 2019. He holds an undergraduate degree in transportation economics from Embry-Riddle Aeronautical University and Advanced Studies APICS Certifications in Supply Chain Management from Villanova University.

GCH, a subsidiary of Fortaleza Materiales, consolidates US-based cement companies Giant Cement, Keystone Cement, Dragon Products and energy recovery operations through Giant Resource Recovery.

India: Christian Pfeiffer has appointed Krishna Mohan Gundapaneni as its Area Sales Manager for South East Asia.

Gundapaneni previously worked for FLSmidth in India from 2008 in a variety of sales roles starting as its Deputy General Manager - Project Sales. He became the equipment supplier’s Area Sales Manager - Pyro & Grinding - Capital Products at the start of 2024. Prior to working for FLSmidth he was the Deputy Manager – Marketing for Fives Cail KCP. He holds a bachelor of technology in mechanical engineering from the Velagapudi Ramakrishna Siddhartha Engineering College and a master of business administration from Andhra University.

Saudi Arabia: Qassim Cement Company (QCC) has successfully completed the acquisition of Hail Cement Company (HCC) for US$378m. The transaction, initially announced on 25 September 2022, involved increasing QCC's capital to facilitate the acquisition of all HCC shares. The acquisition follows a binding implementation agreement reported by HCC on the Saudi Exchange.

Kazakhstan: Steppe Cement saw a notable decrease in net profit to US$4.5m in 2023, down from US$17.9m in 2022. The company also reported a decrease in revenue to US$81.8m from US$86.7m in 2022, largely due to competitive pressures and logistical challenges, that affected exports. Despite these hurdles, domestic sales grew by 4%, though exports nearly ceased, reflecting the new capacities in neighbouring Uzbekistan which have driven down prices and diminished profits from exports.

The country's cement market contracted slightly to 11.5Mt in 2023, with per capita consumption settling at 575kg. The local cement industry has balanced demand and production, but seasonal fluctuations continue to affect the market, particularly in northern regions. Production costs increased by US$8m and the company has responded by increasing capacity by 0.1Mt with a US$3.1m capital expenditure aimed to enhance efficiency at its facilities. Looking ahead to 2024, an additional US$2.4m is earmarked for further improvements.

Spain: Heidelberg Materials, the owner of Cementos Rezola, has announced a restructuring plan that will affect 56 employees, roughly half of the workforce at the Añorga plant in Donostia. This decision comes as part of an employment regulation filing (ERE) linked to the cessation of clinker production in a move towards decarbonising cement manufacturing.

The company has proposed 15 early retirements, 30 internal relocations (to other plants within the group) and 11 external relocations. Unions have clarified that of the internal transfers, 15 positions are offered at the Arrigorriaga plant in Bizkaia. Management stated that those not interested in relocation options within the group will be offered external relocation solutions and can avail of measures the company will implement to assist in finding new employment in the labour market.

The company said “The ERE targets positions that are no longer required as a result of the cessation of clinker production, necessary to meet decarbonisation obligations.”
Despite the significant impact of the ERE, the company highlighted that this represents a proportion ‘substantially lower than the decrease in activity volume’ at the Añorga plant. It also confirmed plans to continue cement production in Añorga using clinker produced at the ‘more efficient plant in Arrigorriaga’.

This transition will support a €32m investment from 2024 to 2026 aimed at decarbonising both plants. Half of this investment will be allocated to the Añorga plant to transform it into a facility specialising in ‘sustainable’ cement.

Germany: Rohrdorfer has started operation of a new photovoltaic (PV) unit at its Rohrdorf cement plant near Rosenheim in Upper Bavaria. The rooftop PV installation comprises 1000 modules, covers around 2000m2 and has a peak output of 400kW. The construction time of the solar panels took five weeks. Modules supplied by Hecker Solar were installed by Elektro Ecker.

The cement plant has produced around one third of its electricity requirements via a waste heat recovery unit since 2011. Rohrdorf Group aims to generate 30% of its electricity from renewable sources as a whole by 2033.