Displaying items by tag: celebrity

India: Shah Rukh Khan (SRK) has become the latest Bollywood superstar to help advertise cement in India. Khan appears in UltraTech Cement’s Build and It Will Grow (Banega Toh Badhega) advertising campaign, launched on 15 January 2023. The opening advert shows the Aśoka star among workers, school pupils and the Indian Army carrying out different activities facilitated by infrastructure.

UltraTech Cement said “SRK is a shining example of the rise and aspirations of India. His personal journey is one of resetting boundaries and aiming high. We thus believe that he is aptly suited to represent UltraTech’s credo.”

India: Nagarjuna Cement, a cement brand produced by NCL Industries, has signed the film star Varun Tej Konidela as its brand ambassador. The performer from Telugu language cinema will feature in a new song as well as in television commercials which will be launched by Nagarjuna Cement as part of its upcoming campaign that aims to connect with a broader demographic, according to the United News of India. Initiatives on radio, social media and other media channels will accompany the campaign.