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Sustainable concrete project launched in Rome 21 March 2024
Italy: Scientists Gregory Chass and Kun Tian have developed a sustainable concrete from wet waste materials through their company Mesoscale Engineering Halcyon. This 'green concrete' concept was conceived in Garbatella and will first be tested on the district's pavements. The concrete, made by combining and recycling industrial CO₂ emissions with brine from saltworks, is part of the Clean Energy Transition Partnership. It is also central to the BUCK$$$ project, led by Kun, focusing on carbon capture and utilisation. This project, with €2.54m in funding, involves 13 partners from seven countries.
This innovative concrete arises from 'mineralised CO₂', which is similar to mollusc shells made of calcium carbonate, as well as materials derived from saltwork brine, desalination, and industrial wastewater. Both currently underused products are expected to become crucial in the cement and concrete industries, particularly in Italy.
Japan: Taiheiyo Cement will install a gas engine power system at its Fujiwara cement plant in Inabe-shi, Mie Prefecture. The system replaces the existing thermal power system at the plant, which uses petcoke. Construction is set to begin in 2025 and the facility will be operational by the end of 2026. The new system will reduce the plant’s CO₂ emissions by 130,000t/yr.
President and representative director Masafumi Fushihara said "Taiheiyo Cement positions the reduction of CO₂ emissions from its cement production as an important growth strategy and will work to continue to achieve carbon neutrality through various countermeasures and the promotion of further energy conservation."
Adbri's lime contract with Alcoa ends early 21 March 2024
Australia: Adbri has announced the early termination of its contract to supply quicklime to aluminium producer Alcoa, ending in April 2024 instead of the original plan for six months later. This decision is part of an amendment to meet changing demand. The news comes amid Adbri's ongoing review of its Western Australia lime operations and follows Alcoa's recent production curtailment at its Kwinana refinery. Adbri previously supplied to three Alcoa alumina refineries in Western Australia, but the number was reduced to one in 2021.
Adbri is also in the process of finalising a US$2.1bn buyout with Irish company CRH.
What to call a cement association?
Written by David Perilli, Global Cement
20 March 2024
The Portland Cement Association (PCA) is currently considering changing its name as part of a wider rebranding exercise. As the PCA’s president and CEO Mike Ireland puts it, “Portland cement no longer adequately represents the products PCA member companies manufacture, as they increasingly produce blended cements in today's environmentally conscious marketplace.” The exercise opens up a host of issues about the promotion of cement and concrete and the role of a trade association in the 21st century.
The reason the PCA holds its name is because ordinary Portland cement (OPC) became the most popular type of cement used to make concrete (and other building materials) in the second half of the 19th century. This continued in the 20th century without any issues. So naming a national cement association after the sector’s key product made sense at the time. The parent organisation that became the PCA was formed in 1902 and the PCA proper officially started in 1916 when cement producers met in Chicago and agreed to set up an expanded organisation.
One topic that was less of an issue in 1916, was considering a national cement association in an international context. Or in other words, should a national or regional cement association say where it is from in its name? Many associations do so elsewhere in the world but not all. Cembureau in Europe, the Cement Manufacturers’ Association in India and the Mineral Products Association in the UK for instance are three examples that do not. The PCA’s current name does not indicate where it is based and it has appeared to have coped for over 100 years. Curiously though, most of the suggestions that the PCA has put forward for its potential new name do include ‘America’ in some shape or form. Another connected problem is whether the general public in the US make the assumption that the PCA is a smaller group based in Portland, Oregon!
Mike Ireland points out another dilemma facing the PCA today with the rise in popularity of blended cements. The PCA, for example, worked on supporting the use of Portland Limestone Cement in the 2010s before lots of US producers started making it in the 2020s. To illustrate the scale of the change that this and other initiatives have created, United States Geological Survey (USGS) data shows that shipments of blended cements doubled from 26Mt in 2022 to just under 55Mt 2023. At the same time, shipments of Portland Cement fell by 37% year-on-year to around 52Mt from 83Mt. More blended cements were shipped in the US than OPC in 2023. So the PCA finds itself named after a minority cement product.
The other issue that Ireland touches upon is the environmental perception of cement by the general public and the problems for marketing, branding and advocacy this presents to a trade association. Simply put, it is far easier for the environmental lobby in developed economies to portray cement as ‘bad’ than it is for the cement sector to publicise the many small but incremental changes it has made or the monumental effect that cement and concrete have made upon human society over the last 150 years. Although it may not mean much to the wider public, to whom ‘cement is cement,’ the rise of blended cements in the US has handed the PCA the opportunity to differentiate cement into ‘good’ and ‘bad’ offerings. In this case high CO2 emitting OPC becomes the old dirty product of the past and blended cements become clean shiny symbols of the future. It follows, therefore, that retaining the name of an old product for one of the biggest cement associations in the world might be considered unhelpful.
In some respects OPC and the PCA have become victims of their own success. Cement built the modern world and has become ubiquitous. So commonplace in most countries, in fact, that people outside of the building industry often fail to realise how crucial the stuff is. The tricky proposition for those marketing cement today is to somehow recognise the historical contribution that it has made to build our world whilst also conveying how it is changing to become more sustainable. Unfortunately for fans of OPC though this may mean dumping it from the name of the PCA.
Jorge González Mateu appointed as chief financial officer at Holcim Mexico
Written by Global Cement staff
20 March 2024
Mexico: Holcim Mexico has appointed Jorge González Mateu as its chief financial officer (CFO). He previously worked as the Head of Controlling and the Deputy CFO for Holcim Mexico. González Mateu has worked for Holcim group since 2013 with similar financial roles for Holcim Ecuador, as well as other related positions for the group in Spain and Switzerland. Prior to this he worked for Tarmac in Spain.