Mexico: Cemex has introduced a new 'Ecoperating' seal that will identify the products and services from its portfolio of building solutions that have an outstanding sustainability performance. Ecoperating is a seal that was developed through a rigorous internal process that measured the environmental or social impact of a wide range of building solutions that Cemex offers, from low-CO2 cement and other building materials to services such as paperless invoicing. Among the most relevant criteria for a product or service to qualify for the Ecoperating seal are sustainable attributes, like thermal insulation, use of recycled raw material and contribution to a reduction in CO2 Footprint.
"Cemex is well known for a number of services and initiatives that significantly reduce environmental impacts or have a highly positive effect on society," said Vicente Saiso, Cemex's sustainability director. "The Ecoperating seal will help our clients identify Cemex's initiative to foster its sustainable development through the building solutions Cemex provides to the markets it serves."
The Ecoperating seal is being introduced around the world gradually. In June 2012 in a number of Cemex's cement and concrete products were given the seal in Croatia and the seal will reach Egypt, the Philippines, Colombia, Costa Rica and Mexico during the third quarter of 2012. Countries in northern Europe, South America and the Caribbean and the remainder of Asia will be given the seal in the fourth quarter of 2012 and the first half of 2013.
