PCA launches ‘Shaped by Concrete’ educational campaign

US: The Portland Cement Association (PCA) has launched a campaign called ‘Shaped by Concrete,’ which aims to teach people about how concrete made with cement ‘shapes the world to make our communities, city and country better’ by telling stories based on the themes of ‘sustainability, resilience and durability.’ “We are excited to share bold, compelling stories of how we can make the world a better place, shaped by concrete,” said PCA president and CEO Mike Ireland.