Displaying items by tag: Bahia

Brazil: RHI Magnesita plans to spend Euro30m towards building a rotary kiln in its mining site at Brumado, Bahia. The upgrade is expected to increase the production at the unit by more than 30% as the kiln is designed to process up to 140,000t/yr. The announcement follows a planned investment of nearly Euro40m towards the construction of a new headquarters for its South American operations in Contagem, Minas Gerais that was revealed in 2019.

“This investment in the construction of a rotary kiln with innovative technology will enable us to develop a new portfolio of raw materials, in addition to those already available on the market. The new raw materials include noble sinters at very competitive costs on the international market. This will bring operational flexibility, the ability to offer differentiated value-added products to our customers in the Brazilian market, and will put us in an even more competitive position in the global environment,” said Francisco Carrara, president of RHI Magnesita in Brazil and South America. He added that the group was seeing a ‘considerable’ recovery in the steel and cement segments in Brazil.

Brazil: LafargeHolcim has launched a marketing campaign for its Cimento Montes Claros cement brand in six states and the Federal District. The campaign is intended to increase brand recognition and improve its relationship with customers in Minas Gerais, Pernabuco, Bahia, Paraiba, Rio Grande do Notre, Goias and the Federal District, according to the Sags website. The campaign includes television and radio coverage, advertising on transport networks and social media spots. The campaign is planned to run until December 2017.