Global Cement
Online condition monitoring experts for proactive and predictive maintenance - DALOG
Professional manufacturer of refractory linings for Cement Process - LZ Refractories
  • Home
  • News
  • Conferences
  • Magazine
  • Directory
  • Reports
  • Knowledge Base
  • Members
  • Live
  • Login
  • Advertise
  • Alternative Fuels
  • Services
  • Jobs
  • Privacy & Cookie Policy
  • About
  • Register
  • Contact
News Charminar

Displaying items by tag: Charminar

Subscribe to this RSS feed

HIL sold 100,000t of Charminar fibre cement board in May 2014

04 July 2014

India: CK Birla group's subsidiary, HIL Limited, has announced that it has sold 100,000t of Charminar brand fibre cement roofing sheets in May 2014.

"This is the highest ever achieved by any brand globally," said HIL's managing director, Abhaya Shankar. He added that Charminar has been a household name, synonymous with asbestos roofing solutions across India, for nearly six decades. HIL has eight manufacturing plants, an installed capacity of 1Mt/yr and a 20% share in the US$669m market of asbestos roofing products in India.

Formerly known as Hyderabad Industries Limited, HIL launched Charminar asbestos roofing products 66 years ago. Shankar said the brand had attained market leadership some time in the late 1950s and retained that position thereafter. As a part of brand-building efforts, HIL has deployed campaign vans, relied on wall paintings and actively participated in village marts and other such events in rural areas. According to Shankar, the brand building involved three aspects: a strong relationship with distributors, a pan-Indian presence and consistent policies in respect of trade. HIL has also made use of a good supply chain and a robust system to get customer feedback. HIL spends about 2.5-3% of its revenues on brand building.

Published in Global Cement News
Read more...
Always the right coupling - Flender
Loesche - Innovative Engineering
Our high efficiency separator for every need - Christian Pfeiffer
“Flexible
We Move Industries - Heko Group - Conveyor Suppliers
Acquisition Cemex China coronavirus Dangote Cement Export France Germany Government grinding plant HeidelbergCement Holcim Import India Lafarge LafargeHolcim Legal Mexico Nigeria Order Pakistan Philippines Plant Production Results Russia Sales UK Upgrade US
« April 2021 »
Mon Tue Wed Thu Fri Sat Sun
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30    



Sign up for FREE to Global Cement Weekly
Global Cement LinkedIn
Global Cement Facebook
Global Cement Twitter
  • Home
  • News
  • Conferences
  • Magazine
  • Directory
  • Reports
  • Knowledge Base
  • Members
  • Live
  • Login
  • Advertise
  • Alternative Fuels
  • Services
  • Jobs
  • Privacy & Cookie Policy
  • About
  • Register
  • Contact
  • Conferences & Webinars >>
  • Global Ash
  • Global CemBoards
  • Global CemEnergy
  • Global CemFuels
  • Global CemPower
  • Global CemProcess
  • Global Cement Quality Control
  • Global CemTrans
  • Global Concrete
  • Global FutureCem
  • Global Gypsum
  • Global GypSupply
  • Global Insulation
  • Global Slag
  • Global Synthetic Gypsum
  • Global Well Cem
  • African Cement
  • American Cement
  • European Cement
  • Middle Eastern Cement
  • Magazine >>
  • Latest issue
  • Articles
  • Editorial programme
  • Contributors
  • Link
  • Awards
  • Back issues
  • Subscribe
  • Photography
  • Register for free copies
  • The Last Word
  • Websites >>
  • Global Gypsum
  • Global Slag
  • Global CemFuels
  • Global Insulation
  • Pro Global Media
  • Social >>
  • LinkedIn
  • Facebook
  • Twitter

© 2021 Pro Global Media Ltd. All rights reserved.