Displaying items by tag: GCW651

The Portland Cement Association (PCA) is currently considering changing its name as part of a wider rebranding exercise. As the PCA’s president and CEO Mike Ireland puts it, “Portland cement no longer adequately represents the products PCA member companies manufacture, as they increasingly produce blended cements in today's environmentally conscious marketplace.” The exercise opens up a host of issues about the promotion of cement and concrete and the role of a trade association in the 21st century.

The reason the PCA holds its name is because ordinary Portland cement (OPC) became the most popular type of cement used to make concrete (and other building materials) in the second half of the 19th century. This continued in the 20th century without any issues. So naming a national cement association after the sector’s key product made sense at the time. The parent organisation that became the PCA was formed in 1902 and the PCA proper officially started in 1916 when cement producers met in Chicago and agreed to set up an expanded organisation.

One topic that was less of an issue in 1916, was considering a national cement association in an international context. Or in other words, should a national or regional cement association say where it is from in its name? Many associations do so elsewhere in the world but not all. Cembureau in Europe, the Cement Manufacturers’ Association in India and the Mineral Products Association in the UK for instance are three examples that do not. The PCA’s current name does not indicate where it is based and it has appeared to have coped for over 100 years. Curiously though, most of the suggestions that the PCA has put forward for its potential new name do include ‘America’ in some shape or form. Another connected problem is whether the general public in the US make the assumption that the PCA is a smaller group based in Portland, Oregon!

Mike Ireland points out another dilemma facing the PCA today with the rise in popularity of blended cements. The PCA, for example, worked on supporting the use of Portland Limestone Cement in the 2010s before lots of US producers started making it in the 2020s. To illustrate the scale of the change that this and other initiatives have created, United States Geological Survey (USGS) data shows that shipments of blended cements doubled from 26Mt in 2022 to just under 55Mt 2023. At the same time, shipments of Portland Cement fell by 37% year-on-year to around 52Mt from 83Mt. More blended cements were shipped in the US than OPC in 2023. So the PCA finds itself named after a minority cement product.

The other issue that Ireland touches upon is the environmental perception of cement by the general public and the problems for marketing, branding and advocacy this presents to a trade association. Simply put, it is far easier for the environmental lobby in developed economies to portray cement as ‘bad’ than it is for the cement sector to publicise the many small but incremental changes it has made or the monumental effect that cement and concrete have made upon human society over the last 150 years. Although it may not mean much to the wider public, to whom ‘cement is cement,’ the rise of blended cements in the US has handed the PCA the opportunity to differentiate cement into ‘good’ and ‘bad’ offerings. In this case high CO₂ emitting OPC becomes the old dirty product of the past and blended cements become clean shiny symbols of the future. It follows, therefore, that retaining the name of an old product for one of the biggest cement associations in the world might be considered unhelpful.

In some respects OPC and the PCA have become victims of their own success. Cement built the modern world and has become ubiquitous. So commonplace in most countries, in fact, that people outside of the building industry often fail to realise how crucial the stuff is. The tricky proposition for those marketing cement today is to somehow recognise the historical contribution that it has made to build our world whilst also conveying how it is changing to become more sustainable. Unfortunately for fans of OPC though this may mean dumping it from the name of the PCA.

Mexico: Holcim Mexico has appointed Jorge González Mateu as its chief financial officer (CFO). He previously worked as the Head of Controlling and the Deputy CFO for Holcim Mexico. González Mateu has worked for Holcim group since 2013 with similar financial roles for Holcim Ecuador, as well as other related positions for the group in Spain and Switzerland. Prior to this he worked for Tarmac in Spain.

China: Anhui Conch Cement's turnover was US$19.6bn in 2023, up by 6.8% year-on-year from 2022 levels. Sales of 42.5 grade cement contributed US$8.46bn (43% of turnover), down by 12% year-on-year. Meanwhile, sales of commercial concrete grew by 25% to US$313m (1.6% of turnover). Overall, the producer’s net profit fell by 33% to US$1.48bn.

Anhui Conch Cement commenced a share buyback programme for up to US$83m-worth of its listed stock in November 2023. At the end of the year, it had repurchased 0.3% of its shares.

India: UltraTech Cement says that the Competition Commission of India has approved its proposed acquisition of Kesoram Industries’ cement business. The Business Standard newspaper reported that the demerger of the business from Kesoram Industries into UltraTech Cement is scheduled for November 2024. The deal has an enterprise value of US$914m.

Switzerland: Holcim launched a share buyback programme on 18 March 2023. The programme, totalling Euro1.03bn, will run until the end of 2024. Share cancellation is scheduled for approval at the group’s annual general meeting in May 2025. Holcim plans to finance the buyback from its existing cash reserves. It says that it remains committed to retaining a strong investment grade credit rating.

US: Furno Materials completed an oversubscribed US$6.5m seed funding round on 13 March 2023. Subsequently, the start-up unveiled plans for its Furno Brick carbon-neutral modular cement plant, which can use a variety of gaseous fuels. The plant scales on demand, drastically reducing the barrier to entry for local or small-scale cement production.

Furno CEO Gurinder Nagra said “At Furno, we have the ability to produce ordinary Portland cement now, to adapt to a range of gas-based fuels and materials innovations as they emerge and to meet demand where it exists, while still abiding by a shifting regulatory landscape. Our mission is to go the distance by innovating at the heart of cement production and operating as a complement to other technological developments in the cement space. Our cement far exceeds ASTM International standards, a bare-minimum quality threshold. While most companies tout meeting these standards and stop there, we have continued to refine our process and are on target to surpass the even higher commercial requirements set by significantly-sized customers eager for our solution.”

Italy: Heidelberg Materials Italy, formerly Italcementi, has entered into a seven-year supply agreement with Ox2. Under the deal, Ox2 will sell up to 70% of the energy generated at the Stornarella wind farm in Foggia. The farm was developed in partnership with Nuveen Infrastructure.

The Stornarella wind farm will be constructed in 2024. Once operational, it will provide an average of 37 - 51GWh/yr of clean energy from 2025 to 2032. Nuveen Infrastructure has purchased the wind farm, which will feature six turbines with a total installed capacity of 27MW and an estimated output of 73GWh/yr.

Stefano Gallini, CEO of Heidelberg Materials Italy, said "Energy is a fundamental component of our industrial process and represents one of the main levers of decarbonisation for the entire cement sector. The electrical component can also contribute significantly to this purpose, and we have identified reliable partners like Ox2 and Nuveen to accompany us on this journey."

Switzerland: After 128 years as a family-operated business in Grandson, Vaud, Cand-Landi will become a subsidiary of Holcim Group. This acquisition marks an expansion for Holcim in the areas of aggregate and concrete production, as well as landfill management.

The terms of the transaction, including the financial details, have not been disclosed. However, the Cand-Landi name will be kept after the acquisition.

UK: Tarmac will utilise River Logic's Digital Planning Twin™ for enhanced supply chain capabilities in its cement division.

Jim Dutton, cement supply chain planning manager at Tarmac, said "We're pleased to have commissioned River Logic as a partner to work with our cement business in the UK. Working with River Logic means we have further support to simplify, connect, and optimise our supply chain efforts. With this third-generation system, we can look at CO₂ emissions data in addition to supply and demand information which supports our planning."

Nepal: Sarbottam Cement's initial public offering (IPO) concluded on 8 March 2023, with the company issuing 13% of its capital. SSPro News has reported that this corresponds to a value of US$35m. Of the issued shares, 40% were allocated to qualified institutional investors. The issue was oversubscribed by a factor of 18.

The last traded price of Sarbottam Cement’s shares had risen by 10% on its first trading day on 19 March 2024.