Displaying items by tag: Launch

Europe: Cemex has launched its latest packaging design for its Vertua reduced-CO₂ product range at the Low Carbon World exhibition in Paris, France. The new design incorporates products' scores across five 'sustainability attributes:' emissions reduction, energy efficiency, conservation of water, recycled content and design optimisation. Cemex will now deploy the design across Europe by June 2023.

Cemex's Europe, Middle East and Africa regional president Sergio Menendez said “Cemex is attuned to the need to focus on all aspects that can make a product more sustainable - not just achieving a lower carbon footprint. With the updated classification system for Vertua, customers can now more easily identify which of our products leverage the cutting-edge technology and innovation that will enable them to overcome the challenges they are currently facing in construction and renovation." Menendez concluded "The enhanced Vertua brand represents a more ambitious and stronger approach: from a group of low carbon products to a family of products and solutions that encompass more sustainable attributes and contribute to our company vision of building a better future.”

Mexico: Holcim Mexico has commenced production of its Fuerte Más reduced-CO₂ cement at its cement plants in Macuspana and Tabasco at a combined rate of 60,000t/yr. The cement offers 50% reduced CO₂ emissions and 10% higher physical performance than ordinary Portland cement (OPC). The El Economista newspaper has reported that Holcim Mexico replaces some of the clinker in the cement with locally-sourced minerals from Southeast Mexico. Chemical compounds in the material colour the cement red.

The Centre for Technological Innovation for Construction (CITEC) Toluca verified the product as suitable for all applications. Holcim Mexico's industrial director Adrián Belli said that comparable green cements are currently only available in France and Italy.

India: Malabar cement has announced the launch of a new dry mix for plastering buildings. The Hindu newspaper has reported that the mix consists of dried sand and cement. It is available in 40kg bags.

Switzerland: Holcim has commissioned the world's first cement plant digital twin at one of its cement plants in Switzerland. The software models the plant and is integrated with sensors, analytics and machine learning technology. UK-based HyBird also participated in the development of the technology. Holcim expects it to help to optimise its operations. Under its Plants of Tomorrow automation strategy, it will now aim to roll out the system across all of its cement plants, beginning with those in Europe.

Holcim's global head of Plants of Tomorrow, Rozemarijn Wesby, said "Our digital twin in Switzerland is a breakthrough for the entire industry. By leveraging digital technologies like this, we are generating massive amounts of data, allowing smarter decision-making to take our operational efficiency to the next level."

Costa Rica: Cementos Progreso has launched its brand in Costa Rica, marking its entry into a seventh Central/South American market.

Chief executive officer José Raúl González said “Our company believes in the region, understands its potential and is committed to adding value to all Central Americans. The launch of our flagship brand in the Costa Rican market is key to our growth and investment plans, which seek to generate development and employment in the local and regional cement industry."

Mexico: Cemex has launched its global waste management subsidiary Regenera. Regenera will be involved in the reception, management, recycling and coprocessing three major waste streams: municipal and industrial waste, construction, demolition and excavation waste (CDEW) and industrial by-products. It will tie in with Cemex’s own cement sustainability initiatives, for instance in its supply of waste recovered from the River Nile to Cemex Egypt’s Assiut cement plant for co-processing as alternative fuel (AF).

India: Ambuja Cements has launched its new marine logistics subsidiary Ambuja Shipping Services. The Adani Group subsidiary has injected US$121,000 in paid up capital into the business. Ambuja Shipping Services’ headquarters are situated in Ahmedabad, Gujarat.

Ireland: Ecocem has announced the launch of ACT, an alternative materials-based cement ingredient capable of reducing the CO₂ emissions of cement production by 70%. The developer says that any existing cement plant can produce ACT at comparatively low cost. The technology is globally scalable, and Ecocem expects to achieve full commercial availability across its Benelux, France, Ireland and UK markets by 2025.

Ecocem managing director Donal O’Riain said “We are eager to work closely with the cement industry and with policymakers to support the scaling and development of a new generation of low-carbon cements. Current policy priorities on decarbonising cement have now been overtaken by technology. Fully effective deployment of ACT requires policymakers to provide effective support well beyond their traditional emphasis on CCUS as the core cement decarbonisation technology.”

Ecocem's investors include France-based building products company Saint-Gobain and US-based Breakthrough Energy Investments.

Kenya: East African Portland Cement (EAPCC) has launched a sustainable cement product called Green Triangle Cement. Trade and Investments Cabinet Secretary Moses Kuria attended the official launch for the product, according to the Business daily newspaper. The product is a new masonry cement suited for mortar works. It is produced using less clinker. It is certified under the 22.5 standard via the Kenya Bureau of Standards but the company says it has been ‘boosted’ to 28 strength for a wider range of applications. The EAPCC is currently aiming to increase its range of cements to five brands.

India: Finland-based Betolar has launched its first concrete products manufactured using Geoprime on the Indian market. Geoprime is an additive designed for use in cement-free concrete production with ash and ground granulated blast furnace slag (GGBFS). The new concrete product range consists of precast blocks, paving slabs and tiles, and is currently on display at World of Concrete India in Mumbai, Maharashtra.

Betolar's India managing director Abhishek Bhattacharya said "We are happy to introduce our first products to our customers for the Indian markets. We have now moved from laboratory tests into the production phase, and can show concretely how well this solution works. It is great to hear the feedback from the concrete industry in the region to our sustainable solution. Decarbonisation of the concrete industry is a very current and important topic."