Displaying items by tag: logo

Greece: Titan has launched a new, refreshed logo and branding to symbolise its commitment to sustainability and green growth. The logo features the familiar blue globe of the former Titan Cement Group emblem, now interspersed with bright green lines. The producer says that the new branding preserves its heritage, while signalling the modernity of its dynamic, forward-looking strategy. Titan’s new slogan, accompanying the visual identity, is ‘Building a better world together.’

Titan serves 25 markets, complementing its regular operations with over 100 current decarbonisation initiatives.

Czech Republic: Heidelberg Materials subsidiary Českomoravský Cement will change its name to Heidelberg Materials CZ on 1 January 2024. Germany-based Heidelberg Materials’ other subsidiaries in the country - including Českomoravský Beton, Českomoravský Šterk, Pískovny Morava and Tras-Servis - will retain their names but appear under the holding company brand. Českomoravský Cement operates two integrated plants in the country.

Bolivia: Sociedad Boliviana de Cemento (SOBOCE) has successfully completed and launched its new brand redesign. The Periódico La Patria newspaper has reported that the company’s new logo comprises two circles forming an S, a ‘harmonious image’ which also implies the infinity symbol. The colour palette is green, because of its association with sustainability.

SOBOCE chief executive officer, Francisco Shwortshik said "SOBOCE has accumulated almost a century of history, in which time it has contributed significantly to the construction of this country, from its monumental works to the homes in which families have invested their dreams. But it also represents the future, a future marked by innovation and sustainability, and we wanted all this to be reflected in our new corporate image.”

Italy: Buzzi Unicem has announced a change of its name to Buzzi from 1 June 2023. The company has retained its blue U-shaped logo with the Buzzi name at its centre. Subsidiaries’ names will continue to appear in text alongside the logo. The group said that this enables each company to capitalise on its assets, while reaffirming the vision of a common identity.

Mexico: Cemex has updated its logo to a new design, which it says presents a ‘fresher, closer, and more dynamic’ visual identity. The groups says that this signifies a ‘clear and decisive company transformation.’

CEO Fernando González said “I am excited to present the renewed image of our company. But what excites me most is what is behind the change: a renewed commitment to helping our customers push the boundaries of sustainable construction through innovative solutions.”

Austria: Lafarge Austria and Perlmooser Beton will operate under the new name Holcim Austria from May 2023. Both companies have been part of Holcim Group since 2015. The rebranding exercise follows the renaming of LafargeHolcim as Holcim that took place in mid-2021.

Lafarge Austria operates two cement plants, at Mannersdorf and Retznei respectively, with a total production capacity of 1.6Mt/yr. Its headquarters is in Vienna. The company employs around 250 people.

Canada/US: Lehigh Hanson has rebranded as Heidelberg Materials North America, with immediate effect. The cement producer said that the new brand reflects its broad, innovation-driven approach to becoming the North American industry leader in sustainability and digital solutions.

President and chief executive officer Chris Ward said “This is a major step change for our company, both globally and here in North America. We are thrilled to begin this transformation in North America today, and continue our global journey to grow our business beyond cement and aggregates and become the most sustainable company in the sector.”