Brazil: Brazil's antitrust watchdog Cade has approved a joint-venture between Votorantim Cimentos, Tigre Participações and Gerdau Aços Longos for a construction materials products loyalty scheme. The initiative will be called Juntos Somos Mais. Votorantim Cimentos will hold a 45% share of the scheme. The civil construction materials company Tigre and Gerdau Aços Longos, the steel division of the Gerdau, will hold a 27.5% share each.
Cade said that the companies will remain operationally and commercially independent in their main activities, so that the only common ground between them will be the functioning of the coalition's loyalty program. Other companies in the construction industry will be able to join the program as partners.
