India: The India Cements Ltd (ICL) has decided to hive off Chennai Super Kings (CSK), a cricket team owned by it and run as a division of the company, into a wholly-owned subsidiary. Chennai Super Kings is a BCCI (Board of Control for Cricket in India) and IPL (Indian Premier League) Franchise Twenty20 Cricket Tournament Team.
"We propose to de-merge CSK division into a wholly-owned subsidiary of our company,'' said ICL. The de-merger proposal will be taken up for the consideration of the board at its ensuing meeting. CSK has given ICL a new brand image and a pan-India corporate identity.
The iconic stature of M S Dhoni, the skipper of CSK, has helped the company in its forays into news markets such as Rajasthan and Gujarat. Thanks to CSK, ICL has become a household name in India.
