India: The India Cements Limited (ICL) has started promoting a new sulphate-resistant cement. The new product, Coromandel SRC, is a specialty-blended cement targeted for construction in aggressive environment such as a coastal areas. It will be manufactured at its Vishnupuram Plant in Telangana, according to the Hindu newspaper.
The new product is part of a business drive by the cement producer to improve its relationship with the distribution network. Other initiatives include extending technical support to its stockists and dealers in marketing new products. The company is also promoting Coromandel Duralite Autoclaved Aerated Concrete (AAC) blocks which are made from cement, fly ash, lime and alumina, an aeration agent.
