Displaying items by tag: marketing

India: JK Super Cement has signalled its support for the work of builders with the hash tag “#YehPuccaHai,” meaning, “This is strength.” The hash tag has now gone viral, garnering 25.5m social media shares, while the accompanying video has had 1.5m internet views.

India: Nagarjuna Cement, a cement brand produced by NCL Industries, has signed the film star Varun Tej Konidela as its brand ambassador. The performer from Telugu language cinema will feature in a new song as well as in television commercials which will be launched by Nagarjuna Cement as part of its upcoming campaign that aims to connect with a broader demographic, according to the United News of India. Initiatives on radio, social media and other media channels will accompany the campaign.

China: Hebei province-based Tangshan Jidong Cement’s net 2019 profit was US$298m, up by 42% year-on-year from US$210m in 2018. Cement and clinker sales remained flat. Tangshan Jidong Cement attributed the growth to increased prices due to a 9.9% year-on-year increase in infrastructure spending to US$1.86tn. Throughout the year, the company said, it completed energy-saving optimisation and upgrades to improve efficiency, implemented strategic marketing and reduced the cost of material procurement.

Germany: Hazemag has announced that Hazemag Systems will now market the entire product portfolio of Hazemag raw materials processing and mining equipment division Hazemag & EPR. The group says its ‘sales and process know-how’ will now be bundled at a single Düsseldorf location. Hazemag & EPR employs 400 people in serving industries including cement in 40 countries with plants and equipment for raw materials processing.

Germany/US: Germany’s Baltrader and US-based United Bulk Carriers (UBC) have launched the Cement Carrier Alliance (CCA) to cooperate the marketing of their respective fleets of pneumatic cement carriers. The aim of the deal is to offer a wider range of vessel sizes to existing and new customers while enhancing marketing to current and developing markets. The two companies operate 15 self-discharging cement carriers with a range of 3000 – 15,000DWT vessels.

Both companies will remain independent entities each operating out of their own offices while offering continuity in their customer relationships. CCA will be jointly represented by the UBC office in Philadelphia and the Baltrader office in Hamburg.

Cameroon: Cimencam has inaugurated its 0.5Mt/yr Nomayos cement grinding plant. The company also launched a new logo, according to the Ecofin Agency. The new unit will manufacture the company’s MultiX CEM II 32.5 R Ordinary Portland Cement (OPC) and its Sublime white cement products.

The subsidiary of LafargeHolcim is planning to regain lost market share in the country since Dangote Cement started operating locally. It is planning to build a new kiln at its Figuil integrated plant in Garoua, which is due for commissioning in 2020.

India: India Cements has launched a product promotional offer where customers could win Chennai Super Kings (CSK) merchandise and a chance to meet the players. Under the scheme, any customer purchasing 50 bags or in multiples of 50 bags (50 kg) of Coromandel Super Power between 19 January and 19 April 2018 will be eligible for entry into the promotion, according t the Press Trust of India. Prizes include match tickets, branded clothing and photo opportunities with the captain Mahendra Singh Dhoni and other players in the cricket team during the 2018 Indian Premier League.

Greece: Heracles Group, part of LafargeHolcim, has launched Xtizoume Mazi (Building Together), an online platform for marketing, product information and training. Via a new website its customers can find information about Heracles’ products and access training courses. The site will also allow access to the company’s loyalty scheme.

Germany/ UK: Germany’s Hosokawa Alpine and the UK’s Atritor have started a global marketing partnership to promote their processing equipment for ground calcium carbonate (GCC). The Hosokawa Alpine ANR vertical wet grinding mill will combine with the Atritor Cell Mill slurry drying and powder coating system to provide an offering for superfine GCC products.

“… a partnership with Atritor is a natural step for us to enable customers to produce very fine, dry, coated or uncoated Ground Calcium Carbonate products. This area of the GCC market is growing quickly as more and more customers look to increase the quality of their end products and to enter the market for very fine products,” said Paul Woodward, Division Manager Minerals and Metals at Hosokawa Alpine.

Brazil: LafargeHolcim has launched a marketing campaign for its Cimento Montes Claros cement brand in six states and the Federal District. The campaign is intended to increase brand recognition and improve its relationship with customers in Minas Gerais, Pernabuco, Bahia, Paraiba, Rio Grande do Notre, Goias and the Federal District, according to the Sags website. The campaign includes television and radio coverage, advertising on transport networks and social media spots. The campaign is planned to run until December 2017.