Displaying items by tag: marketing

India: SCG International Corporation has agreed to provide marketing services for BigBloc Construction’s autoclaved aerated concrete (AAC) panels and other building products. United News of India has reported that BigBloc Construction expects to benefit from the partnership through the creation of a business development foundation for its AAC panels. SCG International Corporation is a subsidiary of Thailand-based cement producer Siam Cement Group (SCG).

Chair Narayan Saboo said "We are absolutely elated to announce our inaugural joint collaboration with SCG with the purpose of entering newer markets and expanding ourselves with our diversified product lines. We are the leading manufacturer of AAC blocks in India, and AAC panels are a new age building material which will further enhance speed and quality of construction.” He added “We are fully capable to cater to more demand and hence we look forward to scaling up by further promoting our product basket. SCG is without a doubt the best partner for the purpose since it is one of the largest cement and building material companies in Thailand and Southeast Asia. We look forward to the success of this wonderful opportunity which is mutually beneficial for both of our businesses."

Canada: Lafarge Canada has signed a deal with aerated concrete block producer Cematrix to renew its cement supply and joint marketing agreement with the company. The new agreement is effective until 2026.

Western Canada sales and logistics vice-president Cory Cannon said "Lafarge and Cematrix have worked together seamlessly throughout Canada. The extension of these agreements is a natural result of the joint successes we have experienced on numerous projects with the full expectation that this relationship will only continue to grow into the future."

Bolivia: Fábrica Nacional de Cemento (FANCESA) has agreed to open up where it sells its cement. Previously the producer mostly sold its products through authorised vendors, according to the Correo del Sur newspaper. New vendors will be subject certain conditions under the new marketing policy, including making a request to the cement producer. However, the company has not decided whether it will change its prices. Shareholders of the company have requested a market study to assess the situation. FANCESA is expecting demand for cement to drop by up to a quarter in 2021.

Bangladesh: LafargeHolcim Bangladesh has unveiled its Supercrete Portland limestone cement (PLC) bag redesign. The new bag features the tagline ‘Top quality, proper construction’ in Bengali. The Switzerland-based LafargeHolcim subsidiary produces the cement with limestone from Meghalaya, India. It says that its product is the only PLC on the Bangladeshi market.

Bangladesh: Cricketer and Bangladesh national team captain Tamim Iqbal has secured a brand ambassador contract with Seven Rings Cement. United News of Bangladesh has reported that the parties signed the contract at a ceremony at which director and chief executive officer Raihan Ahmed and chief financial officer and company secretary Kausar Alam were in attendance.

Iqbal said, “I am very proud to be associated with Seven Rings Cement, which is the only cement company that has three cement plants in three different places in Bangladesh."

India: JSW Cement has hired US-based Yalochat to supply software for transactions with trade customers. It says it is among the first Indian cement companies to introduce conversational commerce services to this marketing segment. The software promises to increase the company’s ease of doing business by integrating customer service into transactions via the WhatsApp messaging platform. The producer says that this will help differentiate it as it transitions to 25Mt/yr of production capacity by 2023 from 14Mt/yr.

Managing director Parth Jindal said, "Digital technology is shaping the long-term sustainable growth strategy of all JSW Group businesses. We are in a unique position to deliver integrated home-building solutions to Indian consumers. Our digital transformation will ensure the ease of doing business to our customers through continued improvements in the overall brand experience combined with efficient operations for well-synchronised and timely deliveries."

Philippines: Holcim Philippines has partnered with mixed-martial arts organization ONE Championship and its heavyweight world champion, Brandon ‘The Truth’ Vera, for a marketing campaign. The ‘Built to Excel’ campaign will feature Vera highlighting the similarities of his path to being a champion with Holcim Philippines’ journey in establishing itself as, ‘the leading building solutions provider in the country.’ The campaign will highlight Holcim Excel, the company’s general purpose cement brand which is set to celebrate its 20th anniversary in 2021. Holcim will primarily use social media for the campaign and produce materials for its trade partners nationwide.

Filipino-American Vera won the inaugural ONE Heavyweight World Championship in December 2015 and has held the title ever since.

Philippines: LafargeHolcim subsidiary Holcim Philippines has launched a new social media marketing campaign for its flagship general purpose Excel brand cement. The Business Mirror newspaper has reported that the campaign uses the words “support and lift” in relation to the attributes consumers most associate with Excel cement.

The company said, “Holcim Philippines has sold over 1bn bags of Excel since 2000. This reflects the trust of local contractors, who in turn have used this to build many of the things that benefit us today. This campaign is a reminder that Excel will continue to be reliable partner in building a better Philippines moving forward.”

US: The Portland Cement Association has launched greenercement.com, an informative website site dedicated to Portland Limestone Cement (PLC) applications and benefits. The organisation says that PLC’s 10% reduced carbon dioxide (CO₂) emissions when compared with Ordinary Portland Cement (OPC) make it the sustainable choice for innovative construction.

President and chief executive officer (CEO) Mike Ireland said, “PLC is another example of the cement industry evolving over the years, continuing to innovate and sustainably producing the high-quality cement that is needed to help keep America’s infrastructure strong and resilient.” He added, “This initiative will help educate engineers and other specifiers on how PLC can easily be incorporated into numerous projects.”

US: LafargeHolcim subsidiary Holcim US has rebranded its blended cement and supplementary cementitious materials range as Envirocore. Envirocore products include OneCem Portland limestone cement, MaxCem blended cement and NewCem slag cement.

The company noted that the partial substitution of cement with supplementary cementitious materials “not only results in more durable, high-performance concrete, but also lowers energy consumption and greenhouse gas emissions. CO₂ emissions are reduced by approximately 800,000kg/t of clinker replaced.” It also called on consumers to “adopt solutions that lower carbon emissions.”