Displaying items by tag: Brand
Argentina: Holcim Argentina has published its 10th Sustainable Development Report, detailing its sustainability progress in 2021. That year, it reduced its CO2 emissions per tonne of cementitious material by 4.2% compared to 2017, to 505kg/t from 527kg/t. It sourced 43% of all electricity used in its operations renewably and achieved 8.4% alternative fuel (AF) substitution in its cement production. During the year, Holcim implemented ECO-labels to designate products with at least 30% CO2 emissions reduction.
Holcim Argentina’s CEO Christian Dedeu said “This decade of reports demonstrates our strong commitment to sustainability and governance that considers economic, social and environmental impacts. The conviction of the importance of reviewing performance and being accountable for our impacts made it possible.”
India: Tamilnadu Cements plans to set up a new grinding plant in Alangulam, Tamil Nadu. The Hindu newspaper has reported that the unit will serve the nearby Arasu cement plant and double its cement capacity to 0.56Mt/yr from 0.28Mt/yr. It will cost US$5.22m and produce the company's Valimai cement.
Tamilnadu Cements has sold 59,000t of Valimai cement to date.
Ambuja Cements is India’s Most Trusted Cement Brand
22 March 2022India: TRA Research has named Ambuja Cements as India’s Most Trusted Cement Brand in its Indian Brand Trust Report 2022. The company also secured fifth place on the report’s Manufacturing category list.
Lafarge Cement Malawi rebrands as Portland Cement Malawi
08 February 2022Malawi: Lafarge Cement Malawi, which Huaxin Cement acquired from Holcim in December 2021, has renamed itself Portland Cement Malawi.
The Nyasa Times newspaper has reported that company secretary Constance Musopole said "Portland Cement Malawi will remain the home of our trusted brands which include DuraCrete, SupaSet, Kumanga and Khoma. We wish to inform the general public that the reputable legacy and the superior quality of goods and services that have been built over 65 years of existence in Malawi will indeed continue and also improve.” She added "Huaxin is among the 10 largest cement manufacturing companies globally with 115Mt/yr in capacity. We are excited to begin this new chapter in the legacy of the company."
Holcim to acquire PRB Group
11 January 2022France: Holcim has entered into an agreement to acquire speciality building products supplier PRB Group. PRB Group produces coatings, insulations, adhesives and flooring systems. Holcim says that the company’s product range compliments its own and expands its reach in the high-growth repair and refurbishment market. PRB Group employs 700 people its five plants, 26 warehouses and its research and development centre. Its estimated net sales in 2022 are Euro340m.
Holcim chief executive officer Jan Jenisch said “We are off to a strong start to the new year, on our way to welcoming the PRB Group into the Holcim family. This is another exciting step in the expansion of solutions and products, advancing our Strategy 2025 – Accelerating Green Growth. I am highly impressed by the outstanding achievements of the Laurent family as well as by the expertise and passion of the entire PRB team. I look forward to warmly welcoming all employees into Holcim and to invest in our next era of growth together, with a continued focus on innovation, sustainability and branding.”
UK: ZwickRoell UK and Ireland has begun the construction of its new headquarters in Worcester, Worcestershire. The facilities will consist of a customer experience centre, a suite of offices, meeting and seminar rooms and a comprehensively equipped demonstration laboratory. Managing director Benno Sadowski said “We are very happy to be establishing a new facility in the Worcester Six Business Park, with its excellent strategic location in the UK.” He added “With our experience of more than 160 years in the materials testing equipment business, we are always investigating ways in which we can better support our customers with our advanced technology testing solutions in addition to creating relationships which embody our brand, vision and values.”
Aşkale Cimento launches new logo
20 September 2021Turkey: Aşkale Cimento has launched new branding including an updated logo. The company said that the rebrand signifies its transition from a local to a global cement company.
CEO Fatih Yücelik said “We took a big step to be an international player with innovator and sustainable solutions, on our new journey to build the future.” He added “We are determined to do our part to build a better future for both our country and the world. Our new corporate identity is our first step, showing that we are fully committed to our goal of being the pioneer of change and transformation in the industry.”
Bangladesh: LafargeHolcim Bangladesh has unveiled new branding for its Holcim Strong Structure cement product. The subsidiary of Switzerland-based Holcim presented launching the new packaging to distributors and retailers at a virtual event.
Chief executive officer Rajesh Surana said, "LafargeHolcim Bangladesh always emphasises innovation and customer satisfaction. As a part of this, we are unveiling the new look of our Holcim Strong Structure bag. The new look of the bag is really attractive and reflects our stronger brand image and product differentiation. We are committed to providing the best product, for our customers to build their dream homes.”
Vote Holcim!
14 July 2021LafargeHolcim became Holcim this week with the launch of its new group identity. It also released a manifesto. Corporate names and logos come and go in the swirl of capital but straight up declarations of intent are rarer. Companies in the normally conservative building materials sector don’t tend to do this. This is more the terrain of political movements. So what’s going on?
Figure 1: From a merger of equals to building progress for people and the planet, the LafargeHolcim and Holcim logos.
Looking at the new logo gives us a few clues. The light grey-brown Tetris-style ‘L’ and ‘H’ letters symbolising the ‘merger of equals’ have gone. In its place come two circular symbols that look like they might connect. Together they give the impression of a slanted figure of eight or a lemniscate (infinity symbol). All of this is set to a few shades of blue and green. Could these two symbols be suggesting recycling or the circular economy? Who knows, but hopefully the advertising agency that came up with it was well remunerated. Luckily for us Holcim’s chief executive officer, Jan Jenisch, explained it, “Today marks a milestone for our company in our transformation to become the global leader in innovative and sustainable solutions.”
The manifesto is clearer. Entitled ‘Building progress for people and the planet’ it lays out some of the problems facing the world, such as population growth, urbanisation and climate change mitigation. It then addresses how Holcim is already tackling these issues and how it wants to go further in becoming part of the answer. This is the big vision so it doesn’t trouble itself with the detail on how, for example, the company is going to eliminate process emissions from clinker production on its journey to net zero. This is after all the big pitch to hearts and minds. It also doesn’t stain its fingers with anything suggesting who is going to pay for this grand noble ambition. We’ll have to wait for the next investor’s event to discover how much of this dream washes over into the private equity and pension fund crowd.
In Holcim’s defence, as one of the world’s largest building materials producers, it needs to carve itself a grand vision to occupy within a future preoccupied with climate change. Pretty much everyone in the developed world uses products manufactured by Holcim and its competitors even if they don’t realise it. Yet they are increasingly becoming more aware of the negative issues raised by environmental campaigners. Over in the developing world, adequate housing and infrastructure provision are live political issues for many as economies grow. Threading the needle to tie these trends together is quite the challenge for Holcim and the others. As a public company it serves its shareholders, but, as a multinational wedged in the middle of the climate change debate cascading into global politics, it ultimately answers to everyone. Hence a mission statement or a manifesto makes sense.
Meanwhile, for a glimpse on the Chinese approach to these kinds of problems, China National Building Materials (CNBM) subsidiary China Building Materials Academy (CBMA) signed a knowledge sharing agreement this week with the Canada-based International CCS Knowledge Centre to collaborate on carbon capture technology. The project plans to start with a 155kg CO2/day pilot on an active cement plant kiln. If successful, the study could lead to CNBM rolling it out across its entire cement operations. This would be hugely significant globally and given the scale of the Chinese industrial sector there’s also a reasonable chance it could happen at speed. If this occurred CNBM could leave the politics to its owner, the Chinese government.
Holcim launches new corporate brand identity
08 July 2021Switzerland: Holcim has unveiled its new corporate brand identity as part of the change in group name from LafargeHolcim. The new group logo consists of a white letter H, for Holcim, on a two-tone green and blue backdrop. The group says that the new identity unites its market brands behind its purpose of ‘building progress.’ The change is intended to mark its transformation into a global leader in innovative and sustainable building solutions and signify its focus on developing green cities, smart infrastructure and improved standards of living globally.
Chief executive officer Jan Jenisch said, “Our world is changing in many ways, with population growth, urbanisation and the climate challenge. We are determined to play our part to accelerate low-carbon and circular construction so that we build a net-zero future and raise living standards for everyone. Our new group identity sends a signal to the world that we are fully committed to building progress for people and the planet.”
Lafarge and Holcim merged in 2015 becoming LafargeHolcim. LafargeHolcim’s shareholders later voted to change the company’s name to Holcim in May 2021.