Displaying items by tag: Brand
Bangladesh: LafargeHolcim Bangladesh has unveiled its Supercrete Portland limestone cement (PLC) bag redesign. The new bag features the tagline ‘Top quality, proper construction’ in Bengali. The Switzerland-based LafargeHolcim subsidiary produces the cement with limestone from Meghalaya, India. It says that its product is the only PLC on the Bangladeshi market.
India: A high court has ruled that all cement producers have the right to use common words on their cement bags, even where those words are trademarked by another producer. The Times of India newspaper has reported that the Bureau of Indian Standards (BIS) has until mid-July 2021 to respond to the ruling. JK Cement previously launched the legal action against the BIS’s blanket ban on trademarked words including ‘super,’ ‘strong,’ 'damp-proof,' 'corrosion-proof' and 'weather shield.'
JK Lakshmi Cement launches Show Strength campaign
08 April 2021India: JK Lakshmi Cement has launched an advertising campaign called ‘Show Strength.’ The campaign draws attention to the strength of the company’s cements while encouraging Indians to rely on the strength of their own effort and expertise to overcome the negativity holding the country back, according to Exchange4media. The advertising agency involved with the promotion said, “Show Strength captures the brand’s values, leadership stance and social intent. We are hoping to bring in desired results for the company through this campaign.”
GCC changes name from Grupo Cementos de Chihuahua
30 March 2021Mexico: Shareholders of the former Grupo Cementos de Chihuahua have approved a name change at an exceptional general meeting. The company will now trade as GCC.
Chief financial officer Luis Arias said, "We changed the name to GCC to better reflect our 2025 vision: to be the best cement company in North America with the proper balance of people, profit and the planet. It unifies our brand in multiple countries, mirrors the stock ticker and reflects how the market best knows us." He continued, "I wish to thank our shareholders for supporting and approving our new corporate name; we are now an organisation with a new name and renewed vision."
Bangladesh: Cricketer and Bangladesh national team captain Tamim Iqbal has secured a brand ambassador contract with Seven Rings Cement. United News of Bangladesh has reported that the parties signed the contract at a ceremony at which director and chief executive officer Raihan Ahmed and chief financial officer and company secretary Kausar Alam were in attendance.
Iqbal said, “I am very proud to be associated with Seven Rings Cement, which is the only cement company that has three cement plants in three different places in Bangladesh."
Turkish Cement Manufacturers’ Association becomes TürkÇimento
20 January 2021Turkey: The Turkish Cement Manufacturers’ Association (TÇMB) has announced that it will be continuing its work under the new name of TürkÇimento.
Chair Tamer Saka said “We've witnessed enormous changes in managerial, social and economic areas for a while, like all the countries of the world. In this environment of transformation and uncertainty, which is even more complicated with the pandemic in which institutions like us have a great responsibility to direct the future. The most important aim of our association is to carry our sector, which is the most important player of the Turkish economy, forward with the experiences of our institution. We will achieve this as a sector with social sensitivity which generates added value, maintains corporate confidence, invests in humans and pioneers in digitalisation, technology and innovation." He added "We are embarking on a new vision journey to bring our industry to the forefront with its pioneering, socially sensitive, sustainable and innovative activities and practices and to raise awareness among stakeholders of all our activities as a pioneer for more and better.”
The organisation represents the interests of 66 plants in the country.
Holcim Philippines recruits mixed-martial arts heavyweight champion as brand ambassador
01 January 2021Philippines: Holcim Philippines has partnered with mixed-martial arts organization ONE Championship and its heavyweight world champion, Brandon ‘The Truth’ Vera, for a marketing campaign. The ‘Built to Excel’ campaign will feature Vera highlighting the similarities of his path to being a champion with Holcim Philippines’ journey in establishing itself as, ‘the leading building solutions provider in the country.’ The campaign will highlight Holcim Excel, the company’s general purpose cement brand which is set to celebrate its 20th anniversary in 2021. Holcim will primarily use social media for the campaign and produce materials for its trade partners nationwide.
Filipino-American Vera won the inaugural ONE Heavyweight World Championship in December 2015 and has held the title ever since.
Holcim US announces new blended cements branding
28 September 2020US: LafargeHolcim subsidiary Holcim US has rebranded its blended cement and supplementary cementitious materials range as Envirocore. Envirocore products include OneCem Portland limestone cement, MaxCem blended cement and NewCem slag cement.
The company noted that the partial substitution of cement with supplementary cementitious materials “not only results in more durable, high-performance concrete, but also lowers energy consumption and greenhouse gas emissions. CO2 emissions are reduced by approximately 800,000kg/t of clinker replaced.” It also called on consumers to “adopt solutions that lower carbon emissions.”
Bruks Siwertell rebrands
26 June 2020US: Bruks Siwertell has launched a new branding, including a brand new logo. Group chief executive officer (CEO) Peter Jonsson said, “Our new appearance is part of a recognition process. It shows customers that Bruks and Siwertell products are part of the same family, and enables the instant association of our equipment with the ability to add value to operations, generate profitability and offer an impressive return on investment for their owners.” He added, “We have grown our business significantly over the last few years and this is a natural stage in our transformation process: a new look to show the market that we are bigger than our individual brands.”
India: Nagarjuna Cement, a cement brand produced by NCL Industries, has signed the film star Varun Tej Konidela as its brand ambassador. The performer from Telugu language cinema will feature in a new song as well as in television commercials which will be launched by Nagarjuna Cement as part of its upcoming campaign that aims to connect with a broader demographic, according to the United News of India. Initiatives on radio, social media and other media channels will accompany the campaign.