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News Holcim El Salvador launches new-formula Cuscatlán cement

Holcim El Salvador launches new-formula Cuscatlán cement

Written by Global Cement staff 25 August 2020
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El Salvador: LafargeHolcim subsidiary Holcim El Salvador has announced an alteration to the composition of its flagship product, Cuscatlán cement, developed in laboratories in France and Mexico. Strategic marketing manager Amalia Palacios said, “The new formula offers the end user higher quality and less waste, that is to say a yield of around 20% more for the same price, so that we are improving quality without an impact on the customer's pocket."

Last modified on 25 August 2020
Published in Global Cement News
Tagged under
  • El Salvador
  • LafargeHolcim
  • Holcim El Salvador
  • Product
  • Launch
  • labelling
  • laboratory
  • marketing
  • Waste
  • development
  • Quality
  • Price
  • customers
  • GCW470

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