Global Cement News

France: Hoffmann Green Cement Technologies has signed a commercial partnership with Groupe Tartarin, a French company based in the town of Vienne, which specialise in a wide range of ready-to-use cements. This agreement will see Hoffmann Green Cement's clinker-free cements supplied to Groupe Tartarin's network of cement plants. This collaboration is part of Hoffmann Green's strategy to expand its presence in Western France and emphasises its commitment to the decarbonisation of the construction sector.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said "This new commercial agreement with Groupe Tartarin, a key construction player in the Vienne region, illustrates our shared commitment to the decarbonisation of the construction sector. As well as highlighting our desire to work with local players to achieve this objective, this collaboration strengthens our position in the ready-mix concrete market and supports our commercial expansion with regional players, particularly in Western France."

Nicolas Tartarin, CEO of Groupe Tartarin, added "This partnership with Hoffmann Green reflects Groupe Tartarin's commitment to decarbonising its business while preserving the quality of its concrete. Thanks to this collaboration and the use of Hoffmann Green's clinker-free cement, we are able to implement an innovative and environmentally friendly solution in the construction of our buildings, while guaranteeing the quality we offer our customers today."

Greece: Titan has launched a new, refreshed logo and branding to symbolise its commitment to sustainability and green growth. The logo features the familiar blue globe of the former Titan Cement Group emblem, now interspersed with bright green lines. The producer says that the new branding preserves its heritage, while signalling the modernity of its dynamic, forward-looking strategy. Titan’s new slogan, accompanying the visual identity, is ‘Building a better world together.’

Titan serves 25 markets, complementing its regular operations with over 100 current decarbonisation initiatives.

Denmark: A collaborative effort involving the Technological Institute, DTU, FLSmidth Cement, and Lhoist is underway in Denmark to test a new technology designed to significantly reduce CO₂ emissions in the cement industry. The initiative, known as the Newcement project, is part of the INNO-CCUS partnership which embraces projects focusing on carbon capture, utilisation and storage (CCUS) and is supported by an investment of US$1.12m from the Innovation Fund. Jens Christiansen, Section Manager at the Technological Institute and Project Manager of the collaboration, aims for the technology to move from laboratory tests to a full-scale demonstration in a real cement production plant.

The Global Cement and Concrete Association (GCCA) is shining a light on the essential work of women in the cement industry around the world.

To mark International Women’s Day 2024, the GCCA invited women working in its member companies around the world on their perspectives on working in global heavy industry, the importance of gender diversity, and for any career advice they can offer to other women keen to work in the cement and concrete industry. You can hear their thoughts in the videos here.

EU: The European Commission has introduced a Draft Guidance document regarding the Free Allocation Regulation (FAR), now expanded to include ‘alternative hydraulic binders’ within the cement clinker benchmark. To qualify for allocation under this benchmark, these binders must meet three specific criteria: they must be used in cement production, not be included in any other benchmark under the European Union's Emissions Trading Scheme (ETS), and must not be by-products of waste or other production processes.

The European Cement Association (CEMBUREAU) has expressed concerns regarding these criteria. Namely, that the proposed changes suggest a shift from a clinker to a cement-based benchmark approach, making current methodologies and regulations inconsistent and impractical, especially as cement production often occurs outside ETS-covered sites. CEMBUREAU also states that some materials like pozzolana and calcined clay, requiring activation by lime or grey cement clinker, do not fit the hydraulic binder definition. Lastly, the association suggests that only materials covered by the standard EN 197-1 should be considered as alternative hydraulic binders, implying that the current definition in the FAR is overly broad and potentially problematic.